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ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Muzaffarpur

December 2023:As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launchof anexclusive store in Muzaffarpur. The new exclusive store is spread across 300 sq. ft. andis set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories.This is the brand’s 1stexclusive store located in Muzaffarpurtaking the total count of 09 AES & ROG stores in Bihar.

Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Biharbeing an important market for us, the inauguration of thefirst new brand store in Muzaffarpurwill playa pivotal step towards empowering consumers across different regions of the country with aunique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touchpointsfor our users.”

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