- Union Minister pledged Government support to OTT platforms, aiming to foster industry growth while ensuring content adheres to societal norms
- The book “Over the Top Maya Jaal” based on OTT platforms Released at IGNCA
New Delhi :- ‘Over the Top Ka Mayajaal’ a book authored by Senior Journalist Shri Anant Vijay was launched today at Samvet auditorium of Indira Gandhi National Centre for the Arts.(IGNCA). The book was launched by Rashtriya Swayamsevak Sangh’s Shri Sunil Ambekar, Akhil Bhartiya Prachar Pramukh, Union Minister for Information & Broadcasting and Youth Affairs & Sports Shri Anurag Singh Thakur, and Dr. Sachchidanand Joshi, Member Secretary, Indira Gandhi National Centre for the Arts.
Speaking as the chief guest of the event, Anurag Thakur emphasized the Ministry of Information and Broadcasting’s ongoing communication with OTT platforms to maintain a balance between responsibility and entertainment. Shri Thakur stressed the importance of healthy entertainment for a healthy society and endorsed the concept of ‘self-regulation’. However, he cautioned that those practicing ‘self-regulation’ must understand their responsibilities. Shri Thakur pledged government support to OTT platforms, aiming to foster industry growth while ensuring content adheres to societal norms. He warned against using ‘self-regulation’ as a cover for indecent or culturally insensitive content, affirming the government’s commitment to taking strict action against such violations. Anurag Thakur clarified that artistic freedom should not undermine societal values or promote obscenity.
During the book launch, Shri Sunil Ambekar highlighted the importance of balancing complimentary and limiting thoughts, emphasizing democracy’s inclusive nature and urging informed discourse. He praised OTT platforms for promoting Indian languages and creativity, cautioning against undue criticism and advocating for responsible content creation. Shri Ambekar also noted India’s status as a land of festivals of art, stressing the need for culturally sensitive entertainment production. In line with this, he emphasized that societal production, including within the entertainment industry, should align with the values of religion and culture. He further asserted that positive societal discussions lead to better outcomes, citing the significant expansion of regional languages through the creation of OTT content in India.
Dr. Sachchidanand Joshi emphasized the significance of repeatedly reading Anant Vijay’s book during his remarks. He urged all journalism professors in attendance to integrate the book into their curriculum, highlighting the detrimental impact of certain modes of communication on
society. Dr. Joshi emphasized the necessity of contemplating regulatory measures for OTT platforms. Dr. Joshi concluded by reiterating the book is of contemporary relevance.
Shri Anant Vijay, the author of the book, highlighted its balanced exploration of both positive and negative aspects of OTT platforms. He noted the book’s coverage of the expansion of Indian languages. In addition, how OTT platforms are promoting uncultured content has also been discussed in the book. Shri Vijay asserted the significance of this being the first book on such a serious subject. The event was moderated by Prabhat Kumar of Prabhat Publication and concluded with a vote of thanks delivered by Piyush Kumar.
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