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IndianOil Elevates Culinary Experience with Celebrity Chef Sanjeev Kapoor as Brand Ambassador

New Delhi – IndianOil proudly announced its collaboration with renowned Celebrity Chef Sanjeev Kapoor as the brand ambassador for its innovative Indane XTRATEJ LPG brand. The announcement was made at the prestigious Indane XtraTej Hotelier Harmony Meet in Bengaluru, a confluence of culinary excellence and industry insights.

The event witnessed the unveiling of the new XTRATEJ TV commercial featuring Chef Sanjeev Kapoor, who commended IndianOil’s commitment to culinary innovation and efficiency. Kapoor praised the company’s dedication to creating a cost-efficient solution that conserves LPG while enhancing business operations, thereby meeting evolving customer expectations.

Mr. Satish Kumar, Director (Marketing), IndianOil,  revealed the brand-new video commercial for the Indane XTRATEJ LPG brand in the presence of Mr. Sanjeev Kapoor, Mr. K Sailendra, Executive Director (LPG)-HO, Mr. P Gur Prasad, Executive Director & State Head of IndianOil in Karnataka, and Mr. Sandeep Sharma, Executive Director (Corporate Communications & Branding), HO.

Mr. K Sailendra, Executive Director (LPG) in his address, highlighted the substantial efforts invested by the R&D team to craft an additive for LPG, resulting in the birth of the innovative product, XTRATEJ. The product’s initial trial took place in Belgaum, Karnataka, and since then, IndianOil has observed significant year-on-year growth in market volume. Mr. Sailendra emphasized the forthcoming launch of a high-pressure variable regulator and a commercial LPG Hose, which are currently awaiting approval from LERC, underscoring IndianOil’s commitment to supporting hoteliers and caterers.

Renowned Chef Sanjeev Kapoor, a fervent advocate of IndianOil’s XtraTej LPG Cylinders, emphasized how the landscape of cooking has transformed. He praised IndianOil’s unwavering dedication to customer efficiency, underscoring how the hospitality industry now benefits from innovations like XtraTej that enhance business operations. Kapoor applauded IndianOil for providing a cost-efficient solution that conserves LPG, essential in an era where customer expectations continue to evolve rapidly. Kapoor expressed his honor in endorsing a brand as impactful as Indane XTRATEJ and extended his commendation to IndianOil for its commitment to culinary excellence.

Mr. Sathish Kumar, Director (Marketing), underscored IndianOil’s enduring commitment to customers. While IndianOil initially focused on domestic segments, the company now extends its prowess to commercial sectors. Holding a remarkable 45 percent market share, IndianOil caters to a staggering 14.6 crore customers connections and delivers 27 lakh cylinders daily. This achievement is bolstered by an expansive distributor network and modern LPG bottling plants. IndianOil’s progressive product lineup prioritizes green fuels and energy-efficient solutions. XTRATEJ, a game-changing product, promises a minimum 5 percent efficiency boost, with potential for more based on usage.

He highlighted the pivotal role of IndianOil’s commercial pressure regulators and LPG hoses in ensuring safety and preventing accidents. Despite challenges like inclement weather and pandemics, IndianOil remains steadfast in its commitment to serving the nation, ensuring uninterrupted cylinder supplies and fuel station operations, he said.

The event was also a platform for Mr. Sanjeev Kapoor and Mr. Sathish Kumar to felicitate major Indane XTRATEJ customers and celebrate their unwavering brand loyalty. The event catalyzed meaningful discussions between hoteliers, chefs, and industry leaders, exploring the vast potential of IndianOil’s pioneering product offering, XTRATEJ.

The Indane XtraTej Hotelier Harmony Meet served as a remarkable testament to the power of collaboration, innovation, and shared aspirations, symbolizing IndianOil’s commitment to culinary excellence, customer welfare, and a greener future.

About Indane XTRATEJ:

IndianOil markets its differentiated LPG with nano-additive under the brand name Indane XTRATEJ, for commercial and industrial applications. Indane XTRATEJ results in reduced fuel consumption and more savings, due to the improved heat output/efficiency. This has been possible with the indigenous additive developed by IndianOil’s R&D division.

Indane XTRATEJ has been evaluated in laboratories and validated at customer sites during the field evaluation. The following benefits have been observed during the field trials:

  • Savings of minimum 5% in consumption of LPG at different customer sites.
  • Reduction in cooking time by minimum 14% when pressure cooking
  • Increase of flame temperature by minimum 65 degrees Celsius at select customer sites

A minimum savings of 5% in the use of LPG and rise in flame temperature by minimum 65 degrees Celsius have been independently verified and certified by Shriram Institute for Industrial Research, Delhi.