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MINI Expands in India, Opens New Dealership with BMW in Noida

By Sanjay Tuteja

Photo : (R-L) Mr. Hardeep Singh Brar-President & CEO-BMW Group India, Mr. Abhinandan Gopalsetty-Director MINI India & Mr. Yadur Kapur-Dealer Principal Deutsche Motoren

  • MINI has expanded its dealership network in India by appointing Deutsche Motoren as its second dealer partner in Delhi NCR. The new Noida showroom houses both MINI and BMW, offering customers a world-class luxury car buying experience.

Noida. MINI India has appointed Deutsche Motoren as its second dealer partner in Delhi NCR, further strengthening the brand’s presence in one of India’s most important premium automobile markets. Located in Noida, the new showroom brings BMW and MINI together under one roof, offering customers a premium destination to experience MINI’s distinctive design, spirited driving character and vibrant lifestyle appeal.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI has always stood for much more than mobility. It is a brand with an unmistakable attitude, iconic design and a spirited driving experience that continues to inspire a passionate community in India. Delhi NCR is an important market for MINI, shaped by customers who value individuality, progressive style and premium experiences. The appointment of Deutsche Motoren as our second MINI dealer partner in Delhi NCR is a strategic step in widening the brand’s reach and deepening customer engagement in this high-potential region. As a longstanding partner of BMW Group India, Deutsche Motoren brings strong market understanding and trusted customer relationships. With BMW and MINI now together under one roof in Noida, we are creating a stronger brand destination that will bring the world of MINI closer to more customers and fans.”

Mr. Yadur Kapur, Dealer Principal, Deutsche Motoren said, “MINI is a brand that instantly connects with people through its personality, design and unmistakable sense of fun. We are delighted to bring this vibrant world of MINI to customers in Delhi NCR through the new showroom in Noida. With BMW and MINI under one roof, customers can experience BMW Group’s premium retail standards while discovering a brand that celebrates individuality and self-expression. The showroom has been designed as a welcoming and engaging space where customers can explore MINI, connect with its lifestyle and become part of a growing community of MINI enthusiasts in India.”

The new MINI showroom is located at H Block, Sector 63, Noida, Uttar Pradesh 201309. The facility has been created as a contemporary brand space where customers can discover MINI’s iconic design, urban personality and premium retail experience in an engaging setting.

The showroom will display two MINI vehicles, allowing customers to experience the brand’s progressive design, craftsmanship and unmistakable driving personality up close. Digital tools and personalised product consultation will enable customers to explore the MINI range in an intuitive and engaging manner.

A dedicated lifestyle accessories zone will showcase the latest range of MINI merchandise and accessories, reflecting the brand’s vibrant lifestyle appeal. The showroom will uphold BMW Group’s high-quality standards across sales, service and business systems, ensuring a seamless pre- and post-sales ownership experience for customers.

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Published in Auto Sector

Sanjay Tuteja
Sanjay Tuteja

**Sanjay Tuteja** is a **Senior Journalist, Editor, Author, and Theatre Director** with nearly **40 years of experience** in journalism, education, and the performing arts. Throughout his distinguished career, he has reported on education, public policy, social issues, culture, governance, and current affairs, earning recognition for his accurate, insightful, and impactful reporting. He served as **Principal Reporter at Rashtriya Sahara**, one of India's leading Hindi daily newspapers, and has contributed as a freelance journalist to several reputed newspapers, magazines, and digital news platforms. Over the years, he has written hundreds of **news reports, investigative stories, feature articles, opinion pieces, interviews, and editorials**, covering a wide range of national and educational issues. Sanjay Tuteja is the **Founder of Udaan – The Center of Theatre Art & Child Development**, a non-profit organization dedicated to promoting theatre, creativity, child development, and life skills through the performing arts. Under his leadership, the organization has **trained more than one lakh students** through theatre workshops, educational programmes, and personality development initiatives conducted across schools and institutions. A **renowned theatre artist, director, playwright, and creative writer**, he has authored numerous **plays, stories, scripts, feature articles, and educational content**. His work combines journalism with social awareness, education, and cultural development, making him a respected voice in both the media and theatre communities. As an author at **Business Dunia** and **EduAdvice**, Sanjay Tuteja specializes in **education news, higher education, school education, government policies, career guidance, skill development, social issues, culture, and public affairs**. His reporting is guided by a commitment to factual accuracy, ethical journalism, and public interest.

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