New Delhi. : Bisleri International partnered with Sony Pictures India to celebrate the highly anticipated theatrical release of Spider-Man: Brand New Day through an exclusive consumer activation featuring limited-edition Bisleri bottles. The association was rolled out across Bisleri’s 250ml, 500ml, and 1-litre water bottles, as special-edition packs made available nationwide.
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Bisleri Brings the Magic of Spider-Man: Brand New Day to Consumers with Limited-Edition Packs
The collaboration brought the excitement of one of the world’s most iconic superhero franchises to an everyday consumer touchpoint, transforming hydration into a fun and collectible experience.
Commenting on the association, Shony Panjikaran, General Manager & Head – Sony Pictures Releasing International, said, “Spider-Man has always had a fun, larger-than-life appeal that connects with audiences across generations. With Spider-Man: Brand New Day, we wanted to take that excitement beyond the big screen and bring it closer to fans through unexpected and engaging consumer touchpoints. Our association with Bisleri allowed us to do just that, bringing the franchise to life through limited-edition bottle designs and a high-impact on-ground activation. It was fantastic to see fans across India experience the magic of Spider-Man in such a fresh and playful way.”
Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We were thrilled to associate with Spider-Man: Brand New Day, the next chapter of one of the biggest and most iconic global movie franchises, and a significant part of today’s global pop culture. The association was brought to life through our limited-edition bottles, which offered an exciting collectible experience for our consumer base.”
The collaboration was amplified through a high-octane, 360-degree marketing campaign spanning digital engagement, retail visibility and an impactful outdoor activation. Taking the excitement directly to the streets, a spectacularly branded Spider-Man: Brand New Day x Bisleri truck traversed Mumbai, generating high-impact OOH visibility and building excitement among fans around the film’s theatrical release.
The limited-edition Bisleri bottles were made available across general and modern trade outlets pan-India, allowing consumers and Spider-Man fans to be part of the Spider-Man: Brand New Day experience.
