New Delhi :- Bootz Rum, the 17th Century brand from Holland announced its much-awaited launch in Haryana. After its successful launch in the neighboring state of Punjab, and making a strong presence in Delhi, Bootz Rum is set to woo the spirit connoisseurs in Haryana.
With a legacy dating back to 1650, when the Bootz distillery – DeDrie Fleschjes was established in Nieuwe Kerk (New Church) in Holland, the brand has today made its presence strong across the world. Launched in India in 2019, Bootz has since then had an envious growth trajectory. Winning the hearts of spirit lovers with its rich and finely blended taste, Bootz has made a mark as one of the oldest and most distinguished rum brands. With ingredients sourced from the sun-soaked shores of Jamaica, this captivating aged blend is simply unstoppable.
Ms. Pushpanjali Banerji, Brand Director, Kyndal Group, commenting on the brand’s Haryana launch says “We are super excited to bring Bootz rum to Haryana. The people of the state have always been rum lovers and we are sure this legendary drink with its fine blend and unique texture will win the hearts of people here. It is an amazing international flavor that we are launching with Bootz. After our successful run in Delhi and Punjab, and now Haryana, we are looking forward to making Bootz available across the country.”
Having made an entry in the north Indian market just a few years back, Bootz has done remarkably well achieving an impressive Compound Annual Growth Rate (CAGR) of 32% in the last three years since 2019. Bootz is currently available to the Central Armed Police Forces (CAPF), catering to over 20 states. The exclusive Bootz Reserve Dark Jamaica Rum is available in three different sizes with a suggestive pricing of – 750 ml at Rs. 700, 375 ml at Rs. 350, and 180 ml at Rs.180.
Bootz Rum is characterized by a unique flavor profile, meticulously crafted from aged Jamaica rum, known for its richness, complexity, and fruity notes. Bootz is perfect for both mocktail and as a prized sipping rum, which has won palate and spirits alike.
With the uniqueness of being the only premium blended Jamaican rum in India, Bootz is set to catch the fancy of every spirit lover and will soon be a household name across India.